Inspired by last month's (L) China protest that found 2.3 million followers, MSN China itself has launched the Signature Rainbow campaign to pray for the ten thousands of victims of the Sichuan/Wenchuan earthquake in China that occured on Monday, May 12th 2008.

Through the campaign, MSN China is calling all Messenger users to put the default rainbow emoticon in front of their nicknames in order to express collective belief in post-disaster reconstruction. The rainbow of course symbolizes the positive message that "there's always a rainbow after the rain". MSN China also suggests entering your prayers/wishes as your personal status message, eg. "Overcoming the Earthquake" or "There will always be a rainbow after the storm".